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Biographies

William Ip
Managing Director

Maurice Lin
Account Director

Martin Turner
Senior Consultant

Stephen Cheong
Account Manager

Freddy Cheung
Senior Developer

 

 

 

 

William Ip
Managing Director

William Ip is the founder and managing director of Red Edge Communications (trade name of William and Maurice Limited), an integrated communication services provider with specialised expertise in translation and copywriting.

With 30 years of experience in journalism, public relations and translation, Ip has successfully managed the execution of various editorial and PR projects, including translation of the Policy Address for the Chief Executive of Macao SAR for ten consecutive years from 2002-2011; translation of Macao Yearbook from 2002-2010; a comprehensive publicity campaign for an academic institute including corporate identity and emblem development, uniform design, website development, printed advertisements and collaterals; and publication projects for various corporations and organisations including editorial planning, interviews, copywriting, translation, creative design and layout, artwork and printing.

Before establishing his own company in 1996, Ip was a group director for Hill and Knowlton Asia Limited, a leading international public relations consultancy. As head of the agency’s editorial department, he served a wide range of clients from various industries.

Ip received his Master of Art degree and Bachelor of Social Science degree from the Translation Department and Journalism Department of the Chinese University of Hong Kong (CUHK) respectively. He also holds an advanced diploma in simultaneous interpretation from the HKU SPACE and a certificate in court interpreting from the Vancouver Community College, Canada.

Ip also teaches translation for Hang Seng Management College (since 2011), CUHK (2006-2009) and HKU SPACE (2007-2008). He is life member of the Hong Kong Translation Society, member of the Mass Media Training Board, Vocational Training Council (2007-2013), member of RTHK Programme Advisory Panel (2010-2012), and was President of Hong Kong Public Relations Professionals’ Association (2009-2012).

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Maurice Lin
Account Director

As Account Director at Red Edge Communications, Maurice leads the creation of business-to-business marketing solutions for clients including Oracle, Hewlett-Packard, Standard Life, Verizon Business and Stratus Technologies. He also manages retainer relationships and coordinates individual projects for client sales and marketing activities, particularly in online and interactive marketing.

Before joining Red Edge Communications, Maurice was with Hill and Knowlton Asia, a leading international public relations consultancy, as a copywriter and account service team member. He served a wide range of technology and business-to-business clients, including Nokia, AST Computers, AMD, British Telecom, Microsoft and Motorola.

Maurice was formerly a sub-editor for Asian Electronics Engineer, and a regular contributor to PC Home. He has written on technology for leading local newspapers including Apple Daily, Hong Kong Economic Times, and Ming Pao Daily News.

Maurice holds a Master of Arts degree in cultural and literary studies from the University of Hong Kong.

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Martin Turner
Senior Consultant

Martin leads the development of all English-language materials at Red Edge Communications, supported by a team of experienced, locally based writers and editors. He also manages a portfolio of clients and provides business and technology support across the group.

Before joining Red Edge Communications in 2000, Martin was a marketing consultant and writer for businesses in Hong Kong and the United Kingdom, and taught information technology, writing skills and maths to corporate and individual clients.

Martin previously delivered IT training programmes in Hong Kong and UK, to government and corporate clients and earlier established and managed the telesales operation of Computer Bookshops Ltd, Europe's largest distributor of technology books.

He has written on materials science, technology, information technology, and the packaging industry, for trade journals, UK government and industry.

Martin holds an Engineering degree from Cambridge University and an MBA from Durham University, both in the United Kingdom.

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Stephen Cheong
Account Manager

Stephen Cheong joined Red Edge Communications as a translator in late 1999. And he was promoted to the position of account executive in following year. He has accumulated over 10 years’ experience in translation, Chinese copywriting and BTL marketing in multimedia for the leading international enterprises including Accenture, Manulife, Maxims, Hewlett-Packard Hong Kong, Oracle and China Overseas Land & Investment, to develop Hong Kong and China market.

In addition to serving business corporations, Stephen is also in charge of numerous significant government projects to promote culture, fine arts and administrative policies.

Stephen graduated with a BA (Hons) in Translation and Interpretation in the City University of Hong Kong in 1996, where he also earned an MA in Language and Law in 1999.

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Freddy Cheung
Senior Developer

Freddy manages a portfolio of clients and provides business and technology support across the group.

Before joining Red Edge Communications in 2000, Freddy was a digital creative director of iAsia, a online trading exchange platform owned by a listed company in Asia. Prior to that, Freddy worked largely for international advertising agencies as a graphic designer, creative member and developer for more than 10 years.

Freddy was formally trained as a designer, additionally, he is very well-versed in most web programming languages, including ASP, FLASH, HTML, JavaScript, PHP, XML, VBA, to name a few, that he all acquired by his self-learning.

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